Distribution Analysis by Alexander Martin

Distribution of a film can take a number of different forms depending on the company that developed the film and the crew’s contacts within the industry. If it was a small independent company financing an up and coming director then they would have to use an independent distributor and even then they would have to attract one which could prove difficult due to the uncertainty of the film however, they will still be able to distribute it themselves through below-the-line advertise through: Word of mouth, viral marketing, flyers or public announcement, mostly free forms of advertising.

ndependent distributors would be their best course of action since they would be able to work closely with them to get the results they wanted plus they would have experience in that field and be able to advise effectively, however it does create the problem of splitting the responsibilities and credits an unfortunate necessity.

Whereas if the company was very corporate and financially secure then they would most likely own their own distribution branch and use them to save on cost which could then be spent on advertising through trailers, posters, billboards or TV . Radio broadcasts.

Festivals are the only other alternative where an independent film can be shown to a number of spectators who will rate it, some of them will be agents looking to purchase the distribution rights to a film so they can tie their name to its success or failure.

In my opinion the best option would be to do option 1 of acquiring a separate independent distributor to organise, advise and perform the method of marketing and distributing the film.

There are a large number of independent film distributors but the one most likely to achieve our goals would be either: Channel 4, Film 4, Optimum Releases or Arrow Films sine they have experience in marketing low budget boxing films such as Champions Forever.